Digital Marketing With Freelancing

Your ultimate guide for learning digital marketing from the professionals.

Best Digital Marketing Course: Learn and Get Hired as a Digital Marketing Expert

Master Digital Marketing Strategy, Social Media Marketing, SEO, Facebook, YouTube, Websites, Analytics & more. Learn Digital Marketing from Industry Experts and build a successful business online or a smart career in Freelancing.

What you'll learn:

Grow a Business Online From Scratch
Get ahead of your competitors with proven marketing strategies
Top social media marketing strategies to brand yourself or your business as an authority
Learn how to use content marketing to grow your business! Create your own Content Marketing plan
You will understand SEO and improve your own or client's website ranking

After Completing This Course You'll Be Able To:

Course Content Part-01: Digital Marketing

1. Introduction to Digital Marketing

What is Digital Marketing?
Concepts of Digital Marketing
Understanding traditional and digital marketing process
The difference between digital marketing and traditional marketing
Digital marketing tools

2. Social Media Marketing

Core Concepts of Social Media
How social media marketing is different than others
What and why is Social Media Marketing
Social media business account for (Facebook, Instagram, LinkedIn, Twitter)
Buyer’s Journey Alignment with Platforms Behavior
Community Building Techniques
Content over Social Media & Hashtag Implementation
Audience Insight Analysis
Social Media Marketing Automation
Implement A/B Testing for Social Media

3. Facebook Business Page

Types of Facebook page that suit your needs
Introduction to Facebook page
Facebook page creation
Optimizing of the Facebook Page for greater discoverability
Explain offer, event, service, shop
Facebook page insight

4. Search Engine Optimization (SEO)

Introduction to SEO
What are search engines and how they work?
What is SERP?
What is Search Engines Algorithms?
What is keywords?
Keyword Research free and paid method
SEO Ranking Factors
Top tools for SEO optimization
Requirements of On-Page & Off-Page Optimization
Understanding Google Search Console
Understanding Google Analytics

5. Planning for a Website

Introduction to website and how it works
Different types of websites
Planning and conceptualizing a business website
Booking a domain name & web hosting
Adding domain name to web Server
Building website using CMS
Adding webpages & content
Landing Pages & Optimization

6. Content Marketing

Core concepts of content marketing
Objective of content marketing
Content marketing 7 step strategy building process
Optimizing content for search engines
Developing Goals, Customer Personas, Topics

7. Local SEO

Course Content Part-02: Branding and Freelancing

This course should be your number one choice when growing your freelance career or business on the top freelance marketplaces like Fiverr and Upwork. In this course you’ll learn:

1. Brand Strategy Design For Freelancers

How to create a stand-out brand strategy and design that will make a lasting impact
How to ensure that every aspect of your brand is aligned with your vision
How to create your target audience and the importance of having a target audience
What is a unique selling point or USP and why it’s important for every freelancer
How to identify, describe, and test your USP
How to define your brand’s story that immediately engages an audience
How to navigate the essential brand elements like logo, color, and typography

2. Canva to Create a Memorable Personal Brand

Scheduled Social Media Posts with Graphics
Embed your Design into an Existing Website
Create your Brand Kit (Color Palette, Fonts, Logos, etc.)
Create a Custom Social Media Header
Transform Designs into Animations (.mp4 and .gif format)
Design Graphics of all Sorts

3. Freelancing on Fiverr

Introduction to Fiverr
How Fiverr Works
Create Your Seller Profile
Creating Gig The Right Way: [How to Create Your Gigs with Killer Descriptions, Picking the Right Gig Image and Video,
Pricing, Packages, and Gig Extras, Order Requirements]
Successfully Manage and Deliver Projects, and more
Buyer Requests
Fiverr Forum

4. Freelancing on Upwork

Introduction to Upwork
Features of Upwork
How to Create A Stunning Profile on Upwork
Specialized Profiles
How To Add A Portfolio
How to Create Project Catalogs to Offer Ready to Sell Services
How To Write A Winning Cover Letter

This course is created by the Top Rated freelancers from Fiverr and Upwork. You’ll learn proven strategies from the experts during the course and kickstart your freelance career.

GoFreelancer